Carlos Enrique Meyer

Carlos Enrique Meyer (born 1953) is an Argentine businessman and public official who was appointed as the nation's Minister of Tourism upon the post's establishment on July 1, 2010.

Meyer was born in Ramos Mejía, a western suburb of Buenos Aires,[1] and was raised in Puerto San Julián, in remote Santa Cruz Province.

[2] Meyer entered public service upon his appointment as Provincial Minister of Tourism by the newly elected Governor Néstor Kirchner, in 1991.

He worked closely with private investors from early in his tenure, notably with the founder of The North Face outfitters, Douglas Tompkins, who in 1992 purchased a 20,000 hectares (49,000 acres) ranch along the Santa Cruz River to establish the first of numerous nature preserves owned by Tompkins in Argentina.

[2] He and Presidential Spokesman Enrique Albistur sought to further promote the sector by announcing the Marca País ("Country Brand") initiative, a concept akin to "nation branding" which served the dual purpose of obtaining political support from well-known figures in Argentine sports.