Hotel loyalty program

In addition, joining the scheme and staying nights in a hotel will typically accrue points which can be redeemed for free nights in hotels (the number of points required to stay a night may vary based on the normal cost of the hotel and on the day of the week or season) and other benefits, such as a welcome gift, free parking, discount pricing, greater points earning and buying power, and/or no blackout dates.

Hotel brand managers may effectively develop a loyalty program that cultivates long-term customer-brand ties by understanding a fundamental psychological process.

[4] Higher levels in the scheme will typically offer a combination of benefits including free room upgrades, bonus points, rolling 24-hour check-in,[5] and free access to more of the hotel's facilities, such as buffet breakfasts, executive lounges, spas, and other features.

However, some luxury brands, such as Four Seasons Hotels and Resorts, have eschewed the concept,[7] saying they prefer building loyalty through personalised service.

By spending on the hotel-affiliated credit card, the customer earns loyalty points and other benefits in the hotel program.