Cavill Avenue

Businesses established along Meyer's Ferry Road at Elston which created the main street of Surfers Paradise now known as Cavill Avenue.

Although the surf beaches of Elston were a popular destination, the lack of road access limited the extent of residential and commercial development.

[2][3] It was not until 1925, when the Jubilee Bridge was built across the Nerang River between Southport and Main Beach, that Surfers Paradise was opened up for tourism and associated development.

In 1945, in response to a letter from Mr. E Shersby to name streets after local pioneers, the Southport Town Council decided to rename the section of Ferry Road east of the Nerang River, and in front of the Surfers Paradise Hotel, in honour of Jim Cavill.

The Circle on Cavill is the second shopping center on the street, located at the western end of the road, near the Gold Coast Highway.