Ownership of Cerebos brand is divided between Kraft Heinz in Asia Pacific, Australia and New Zealand, Premier Foods in UK, K+S in Western Europe, and Bud Group in South Africa.

Free-running salt was a novelty because, left for any length of time, pure sodium chloride crystals would absorb sufficient moisture from the air to cause them to stick together, a phenomenon called caking.

[2] The slogan was echoed in the product branding of a small boy chasing a chicken, [3] a reference to the superstition that birds might be caught by pouring salt onto their tail.

Ernest Shackleton lists Cerebos salt among the few precious stocks taken in the James Caird on his trip with five men from Elephant Island to South Georgia as he attempted to engineer a daring escape from the Antarctic.

[4] Cerebos salt is sold in Western Europe (including France where it is spelt Cérébos), Australia, New Zealand and South Africa.