"Chill guy", also known as "My new character", is a digital artwork and internet meme first posted by artist Phillip Banks on Twitter on October 4, 2023.

The artwork consists of an anthropomorphic dog wearing a grey sweater, blue jeans, and red sneakers, giving off a "chill" expression by smirking with his hands in his pockets.

In the following days, similar memes gained tens of millions of views, attracting the attention of larger corporations including the German athletic apparel company Adidas and the European distributor for Sprite, who used the artwork in their promotions.

Following the announcement, the coin dropped to about half of what it was worth, and Banks was subsequently doxxed, prompting him to set his Twitter account to private to avoid further harassment.

According to some media outlets,[1][2][3] the meme likely resonated online as it was regarded as a playful but relatable piece which encourages people to seek self-help, remain stress-free, and approach life with a "laid-back attitude".

The artwork consists of a brown dog with a human figure, wearing a grey crew neck sweater, blue jeans, and dirty red Converse shoes.

[8] The artwork was soon used in a number of memes following its publishing, inspiring Banks to create an additional piece he called "Unchill gal" or "My old character" based on Chill guy, which he drew with an opposite color palette as well as more serious and less-carefree expressions.

[19] The piano piece "Hinoki Wood" by Gia Margaret, often paired with the meme on social media, peaked at the number two spot of the TikTok Billboard Top 50 for the week of December 7, 2024.