The brand produces silver, gold, and diamond accessories, alongside eyewear, leather items, apparel, furniture, kitchenware, and random objects.
[4] The company's first task was a costume design for Chopper Chicks in Zombietown,[5][11] co-starring the girlfriend of Steve Jones,[5] the lead guitarist of the Sex Pistols; Stark took the name of the brand from the working title of the movie.
In 2000, Richard Stark collaborated with Tommy Perse, owner of Maxfield, and architect Mark Steele to build a third boutique in West Hollywood, Los Angeles.
In the early 2000s, Chrome Hearts began publishing its own fashion magazine, which featured interviews and celebrity photoshoots, many of which were shot by Laurie Lynn Stark.
[21] Prior to this, in the 90s, Rei Kawakubo from Comme des Garçons had already worked with the brand by displaying their products in the Aoyama flagship store.
[5] In 2009, fashion brand BAPE (A Bathing Ape) collaborated with them on a series of t-shirts including the 12-piece limited edition Chrome Hearts X BABY MILO.
[1] In June 2013, Chrome Hearts partnered with the K-pop girl group 2NE1 for a limited collection to celebrate the launch of the brand in South Korea with department store Shinsegae.
[28] Additionally, the boutique displayed artworks by Los Angeles artist Matt DiGiacomo and photographs from the Robert Mapplethorpe Estate.
[28] A store for the luxury fashion brand The Elder Statesman and another branch of David's Cafe, a Cuban café in Miami, was also built within the boutique.
[35] It has had a few collaborations with Bella Hadid since then, including the release of an eyewear collection[9] and also tie-dye t-shirts, for a Feeding America fundraiser during the COVID-19 pandemic.
[37] In 2020, Drake collaborated with Chrome Hearts for his Rolls-Royce Cullinan, which included a customized hood ornament, air conditioning knob and rims.
[9] In 2018 and 2021, the brand opened a pop-up store in New York for the Sex Records collection, which included products such as customised clothing and toy cars.