[2] The song was written by Luuk van Beers, Alan Roy Scott and Sarah Lake,[3] and employs the refrain "Namu Myōhō Renge Kyō", which is a central mantra of Nichiren Buddhism.

The song was originally written at Las Negras camps in Spain, by Sarah Lake, Alan Roy Scott and Luuk Van Beers, under the guidance and A & R direction of former UK, BBC, Music Consultant, Greig Watts.

The track was originally submitted to San Marino RTV and a demo was recorded by Senhit,[5] but the composers withdrew the song from the Sammarinese selection.

Once it was agreed that the song would be Azerbaijan's Eurovision entry, Tony Cornellisen and Luuk Van Beers travelled to Baku, to record Efendi, and produce the final version of the track.

"[1] The song earned widespread praise amongst fans for the lyric "Cleopatra was a queen like me/Straight or Gay or in between", despite LGBT rights being a taboo subject in Azerbaijan.