CoCo Wheats is a brand of instant, chocolate flavored breakfast cereal introduced in 1930 and currently owned by Post Holdings.

Cereal mascots Pepper and Perry first surfaced in 1959, appearing in an animated commercial titled "Cuckoo Land."

The ad features Mel Blanc voicing Pepper the parrot and a cuckoo bird.

[3] Many years later in 1993, the commercial was redone and edited in color with Blanc's original voice-overs intact.

In 2005, an Indianapolis Monthly writer spent a week eating food produced in Indiana, including CoCo Wheats.