Cold calling

Cold calling has developed from a form of giving sales pitch using a script[4] into a targeted communication tool.

Salespeople call from a list of potential customers that fit certain parameters built to help increase the likelihood of a sale.

Jeffrey Gitomer wrote in a 2010 article for The Augusta Chronicle that "the return on investment on cold calling is under zero.

The Microsoft customers were then told that there was a virus on their computers, and in order to fix it, they had to download a specific program.

[10] Cold calling has been a hallmark in the proliferation of boiler room scams selling fraudulent investment and sports betting schemes from Australia's Gold Coast.

These rules and regulations are often implemented by government bodies that deal with telecommunication laws in their specific country.

The United States telecommunication laws are developed and enacted by the Federal Trade Commission (FTC).

[12] Many other government organizations monitor cold calling within their jurisdiction including the U.S. Securities and Exchange Commission (SEC).

[14] As of February 2024[update], the FCC has banned the use of AI-generated voices and potentially AI-generated text messages in telemarketing and cold calling, with violations posing significant legal liabilities for businesses who violate the new regulations set forth.

[15][16] The National Do Not Call List (DNCL) is administered by the Canadian Radio-television and Telecommunications Commission (CRTC).

As with the U.S. version, the rules exclude surveyors, charities, political organizations/candidates, organizations that one has had a business relationship with over the previous 18 months or has otherwise granted permission, as well as newspapers seeking subscribers.

TPS was first enacted in 1999 and eventually saw changes in 2003 that ultimately created the Privacy and Electronic Communications (EC Directive) Regulations 2003.