ColourPop has won make up beauty awards from Glamour (2020), Allure (2019), Influenster (2018), Temptalia (2018, 2019), and OK!

[6][7] The company started as an e-commerce business, then expanded to selling wholesale to retail stores as well.

[11] ColourPop has collaborated on collections with media brands such as Disney and Sanrio, and other properties such as Match.com and Halo Top Creamery.

[12][13][14][15] ColourPop is also known for creating collaborative products with several YouTube and social media celebrities including Isabelle Fuhrman, Karrueche Tran, Zoella, Becky G, Alexis Ren, and Jenn Im.

[19][20] In July 2022, ColourPop announced their collaboration with global K-pop sensation BTS which is inspired by the BT21 animated characters.