Comfort (fabric softener)

The product is sold as Soft in Chile, Badin in Israel and Molto in Indonesia and has similar variants to Comfort.

In 1998, Comfort replaced cartons with more environmentally-friendly and lightweight crushable bottles, introduced their first hypoallergenic fabric conditioner and launched tumble dryer sheets.

[4] The original Clothworld characters were teenage couple Lisa Weaver and Darren Denim, who were made by Aardman Animations, the creators of Wallace and Gromit.

Gradually, new members of Lisa's family (her mum Karen and sister Daisy) have been introduced, as well as other inhabitants of Clothworld, including Quinitin the beautician, Stitcher the school bully, Satina the soul diva and more recently, Dr Comfy.

The Clothworld campaign has travelled the world, running across Europe, Latin America, the Middle East and has recently launched in Asia.

As of 2012, the Comfort television commercials and advertising campaign features the happy-go-lucky Cloth family (Comfy family in South Africa and Vietnam), consists of Andy the Fresh Father, Daisy the Fragrant Mother (appears with green bob hair and green dress), their daughter Lisa (also known as Lizzy in Spain and Latin America and Ly in Vietnam), and their twin sons Billy and Benny.