At its founding in 1971,[1] Continuity primarily supplied motion picture storyboards and advertising art.
As times changed, Continuity adapted its services to offer animatics, 3D computer graphics, and conceptual design.
The company served as the launching pad for the careers of a number of professional cartoonists.
When doing collective comics work, the artists were often credited as "Crusty Bunkers."
[4][5] A snapshot of the studio in 1977–1978 came in the form of the wraparound cover for the oversize celebrity comic book Superman vs. Muhammad Ali—illustrated by Continuity co-founders Neal Adams and Dick Giordano—which portrayed Jack Abel, Mark Alexander, Joe Barney, Pat Bastine, Cary Bates, Joe Brozowski, Joe D'Esposito, John Fuller, Michael Netzer (Nasser), Carl Potts, Marshall Rogers, Trevor Von Eeden, and Bob Wiacek as members of "Neal Adams' Continuity Associates.