It was published ten times a year and reached approximately eight million readers before folding.

[1] The magazine was founded by Atoosa Rubenstein, who was asked to create a mock issue.

The last editor-in-chief was Susan Schulz, who was reassigned to special projects at Hearst Magazines.

There were also embarrassing anecdotes, and a manga comic featuring a character named CG.

It was named 2024 because that was when the youngest readers would be thirty-five years old, old enough to run for President of the United States.

Project 2024 was about helping young girls realize their dreams and has been supported by Senator Hillary Clinton, fashion designer Michael Kors, music mogul Sean "Diddy" Combs, and MySpace creator Tom Anderson.