It was a milk chocolate bar with a filling of Cadbury Creme Egg fondant.

During 2011, the bar was introduced to Australia, but was pulled from stores several months later due to low popularity.

In May 2008, an advertisement screened on ITV and Channel 4 in the United Kingdom, featured in various ways a creme egg being melted while still in its wrapper (there were various versions of the commercial), only to mutate into a Twisted while yelling "Goo!"

at random intervals and "spitting" out some of its goo, before repeating the word again when the advert finishes.

• Currently discontinued Creme Egg Twisted Minis • A small chocolate parcel with a soft fondant Creme Egg filling • Launched 2009 • Currently available, In Cadburys Heroes or sharing pack