Founded in 1930 by Sir Henry Kelliher and W Joseph Coutts, the partners purchased Levers and Co. and the Waitemata Brewery Co. in Ōtāhuhu.

The company mainly produces pale lager, whilst its Tui brand is one of the better-known beers in New Zealand, partly due to strong advertising.

The company was founded in 1930 by Sir Henry Kelliher with the purchase of Levers and Co. and the Waitemata Brewery Co. in Ōtāhuhu, owned by W.J.

[citation needed] Tui was promoted through a humorous advertising campaign which used stereotypes, heavy irony and the phrase Yeah Right.

[12] In 2010 a church was threatened with legal action after parodying the Tui billboard campaign with the slogan, "Atheists have nothing to worry about – Yeah Right".