Also with its launching, the management decided to drop the strong Studio 23 branding for it is well associated with entertainment programs of which the former channel only carries 30 percent of sports related content.

[8] The event was attended by several well known Filipino athletes including Marlon Stockinger, Donnie Nietes, the Philippines national football team, Jeron Teng, and some ABS-CBN executives and personalities.

[1] The event also provided a glimpse of its program lineup which includes sports coverage of UAAP, Top Rank and Pinoy Pride boxing bouts, and the Philippines national football team matches.

The song "Tibay", performed by singer/songwriter Quest, was used in the station ID, which featured athletes from the sports coverages covered by ABS-CBN Sports+Action, such as UAAP, NCAA, boxing and MMA events.

On May 5, 2020, the National Telecommunications Commission issued a cease and desist order against ABS-CBN Corporation, forcing all of its television stations, including S+A, to stop their operations immediately due to the expiration of its legislative franchise.

However, all movie blocks, news updates and other action-related programs including US drama series were phased out in April 2017 in favor of additional sports coverages.