Daisy (perfume)

"Daisy" is an eau de toilette perfume by American fashion designer Marc Jacobs, which debuted in 2007.

[2] Spanish perfumer Alberto Morillas of the Swiss company Firmenich has created the formulas since its inception.

[3] The fragrance is made of notes including wild berries, white violet, jasmine, and sandalwood, and is known to reflect a neutral or natural scent.

[5] The first television advertisement for the perfume featured Swedish, American, and Hungarian models Frida Gustavsson, Hannah Holman, and Sophie Srej, filmed in Spain by Jacobs's frequent collaborator Juergen Teller.

[9][10] In contemporary times, the perfume's ethos is said to embody the cottagecore trend among young women.