[6] One of the earliest notable uses of the lens was in a video posted onto YouTube on June 23, 2017, showing a woman receiving a nose piercing while the hot dog appears to dance on her shoulder.
[3][7] Shortly thereafter, the meme spread throughout the Internet, and most notably on Twitter, with many users posting images and videos showing the hot dog in humorous situations.
[3] USA Today also reported that on the 4th of July, a tweet showing a video of the hot dog being "taken away" by a child in a shopping cart helped jump-start the lens' usage as a meme.
"[9] SB Nation used the meme in a light-hearted post, photoshopping the hot dog into images of iconic sports moments.
[11] The lens inspired mobile app developer Anonymous Inc to release the platformer, Dancing Hotdog!, which online media outlets reported had no affiliation to Snapchat or Snap Inc.[12][13] Both Mashable and Engadget commented that the game was frustratingly difficult, likening it to Flappy Bird, and both publications also expressed annoyance with the game's ads.