Daniella Shevel is a New York-based, South African and American women's footwear designer and founder of the eponymous shoe brand.

Daniella worked in digital marketing teams of Rag & Bone and Shopbop.

Per her early childhood influence from Jimmy Choo[1] and her passion for shoes, in 2018 founded her namesake brand.

[2] The designer has a flagship store in New York City's West Village neighborhood.

Daniella's shoes are sourcing thicker heels, adding extra cushion to insoles,[3] and choosing the softest and highest quality materials.