Darlie (originally known as Darkie) is an oral care brand owned and manufactured by the Hawley & Hazel Company with focus on Chinese and Southeast Asian markets.

[2] After the entry of Colgate-Palmolive, the brand continued to be sold in several Asian countries, including Taiwan (ROC), China, Indonesia, Malaysia, Singapore, Vietnam and Thailand.

[3] Darkie experienced an increase in popularity and notoriety in 2004 after the toothpaste, along with other racially-charged name brands, were featured in mock-advertisements contained in the mockumentary C.S.A.

He changed the English name of the toothpaste to "Darlie" in 1989, and altered the image on the packaging to show a racially ambiguous face in a top hat.

[8] On December 14, 2021, Hawley & Hazel announced the Chinese name of the brand will be changed from "黑人牙膏" ("Black Person Toothpaste") to "好來" ("Haolai") starting in March 2022, aligning it with the subsidiary company's name.