[3] In May 2009 the company released an "Energy Shot" containing 200mg of caffeine, twice as much as the average flat white.
[4] The release sparked an investigation into caffeine levels in energy drinks by the New Zealand Food Safety Authority.
[5] An investigation by the New Zealand Herald found that the drink's caffeine levels were more than ten times the legal limit.
[8] The safety of energy drinks was subsequently referred to Food Standards Australia New Zealand.
The company denied they had organised the stunt, but admitted supplying free drinks and posters to the soldiers.