The beverage is unique as it is sweetened with sucralose (rather than saccharin), it has a translucent pink color, and is lightly carbonated.

The drink is currently being targeted and advertised towards a female market as illustrated by the pink color theme and slogan 'Fuel to be Fabulous'.

The commercial featured well dressed, attractive women, who could very well be Hollywood stars, and their daily activities, including shopping for extravagant clothing, driving expensive cars, dining at exclusive restaurants, and dating exceedingly handsome gentlemen.

[2] The official website for the drink had various features, including links to photos of Tab launch parties at exclusive venues.

There are even people quoted within the article that mention how “Nicole Richie and Fergie (from The Black Eyed Peas) were seen guzzling Tab Energy drink all over Manhattan… and when these two put their stamp of approval on a product, expect other celebrities to follow suit” and that “"[t]he design is great and it is a much prettier can to be caught by the paparazzi drinking — and the pink design makes it almost like an accessory.”[3]