Rip It is an American brand of energy drink that is produced and distributed by National Beverage Corp.,[1] maker of Shasta, Faygo, and La Croix.

[5] They have been supplied to US military personnel serving in Afghanistan and Iraq and have gained popularity there.

[9] The 2 fl oz shot versions contain about 100 mg of caffeine, with some flavors containing as much as 135 mg.[10] In 2020, the brand sponsored the 100Talk Podcast, aimed at fans of the 100 Thieves esports organization.

16 car in the Automobile Racing Club of America driven by Joey Coulter in 2012.

[14][15][6] In a 2016 interview, an Army staff sergeant noted that "over three-quarters of military personnel are drinking this stuff on the regular".