It is claimed to be the first and only carbonated energy drink to have been created, branded and manufactured in Scotland, which is contested with IrnBru32 which was released in 2006 by A.G.

Gourlay hoped to gain a slice of the growing caffeinated drinks market and also encourage recognisable Scottish brands within the UK.

The can also states that it's "an energy drink like nae other" and "it's only a quid", endorsing the Scottish theme of the product.

[3] The drink competes with other highly caffeinated energy products such as Relentless, Monster, Rockstar and Red Bull.

[4] The saying "Nae Danger" is a commonly known south-western Scottish regional dialect for "No Problem" and this features on the can as well as other phrases such as "Aye.. Ye Cannae Whack It".

In July 2013, they launched a SHY & DRS brand can of 'Original Energy' which featured a free download of their hit single "Relapse".

All Nae Danger drink products have bright, vibrant packaging with distinct flavours.

The ingredients of Nae Danger include: carbonated water, sugar, citric acid, flavouring; caffeine, taurine, colour E133.

[citation needed] The products are mainly aimed at the Scottish market, however the company branched out of Scotland with a release of the product in English retail outlets in Yorkshire, Manchester, Liverpool, Birmingham and even London through Nisa Local stores.