It is often considered luxury clothing, known for its high quality and haute couture appeal, made for the general public and bearing the label of a renowned designer.
[2] Before the Great Recession, premium denim was one of the fastest-growing categories in the apparel industry, and there seemed to be no limit to what customers would pay for the latest label, fit, finish, or wash.[3] Americans purchased US$59.2 billion worth of jeans in 2018, with over 450 million pairs sold, according to Alexander Eser.
"Charging $600 for jeans for no reason at all — those days are over," said You Nguyen, the senior vice president of women's merchandising and design for Levi Strauss & Company.
A "fancy" pair of jeans that has been treated with abrasions, extra washes, and other techniques to break down the denim and achieve a worn-in texture undergoes a certain amount of damage in the process.
[5] To be produced domestically in the United States, jeans must be priced at "$200-plus," according to Shelda Hartwell-Hale, a vice president at Directives West, an L.A.-based division of the fashion consulting firm Doneger Group.