It is read widely in the surrounding southern Greater Buenos Aires suburbs of Avellaneda, Lanús, and Quilmes and maintains third place behind the two large Argentine newspapers in terms of circulation.

It has many of the characteristic of the yellow press, in terms of the use of colors, fonts, use of colloquial language, and exclamation marks in titles.

[1] The publication was founded by Jorge Fascetto, the majority owner and director of El Día, the principal news daily in La Plata, on July 1, 1974.

Fascetto envisaged Diario Popular as a replacement for Crónica, whose bold editorial style had earned it the nation's second-highest circulation, and a closure order by President Juan Perón.

[1] Following the founder's July 17 murder by the far-left Montoneros, Raúl Kraiselburd, his son, assumed control of El Día and Diario Popular.