[3] A famous 1995 television commercial (directed by John Lloyd)[4] for the chocolate bar in the United Kingdom featured the comedian Harry Enfield, in which a salesman describes the Daim bar as "smooth on the outside, crunchy on the inside", while a customer says he prefers armadillos, which are "smooth on the inside, crunchy on the outside.

[citation needed] An orange chocolate Daim was sold in the UK and Ireland in winter 2023.

[citation needed] As of March 2023, limited-edition caramel latte Daim bars were available in multi-packs in the UK, as well as a Strawberry variant which was released in early 2024.

Daim bars imported from Sweden (manufactured in Upplands Väsby) have been sold in many countries.

As opposed to joining dozens of Scandinavian companies that cut ties with Mondelez over the tax it paid to the Russian government, IKEA cited the decision was made as they are focusing on Ikea-branded confectionery products and have further developed their own chocolate and candy products.