The channel launched on the analogue network of the major Flemish cable company Telenet on October 1, 2009.

[2] The launch increased Discovery's reach in the Flemish region to 2.4 million households.

[6] At launch, hope was expressed that the channel would eventually carry original Flemish content.

[7] In 2010, Vitaya was bought by Vlaamse Media Maatschappij, owners of the leading TV channel in Flanders.

As a result, Discovery Channel Vlaanderen would handle its own ad sale from January 2011.