Shortly after the Dutch children's channel Kindernet was taken over by MTV Networks Benelux in 2002, the station was renamed Nickelodeon.

[citation needed] Initially Nickelodeon took care of the daytime programming, while Veronica was responsible for the evening programmes.

In these extra hours a limited number of but popular cartoons were broadcast: SpongeBob SquarePants, Rocket Power and The Wild Thornberrys.

From 2004 Nickelodeon started to gain popularity, with series like Zoop and SpongeBob SquarePants, but also Bassie and Adriaan scored tremendously well.

[citation needed] Because Nickelodeon moved to another channel in the Netherlands, the broadcasting time was extended by 3 hours.

In Flanders, the remaining broadcast time was taken up by MTV Vlaanderen (then still the Dutch version with Flemish advertising).

[citation needed] On 1 August 2007, due to the success of MTV Networks, two new Nickelodeon channels were launched: NickToons and Nick Hits.

From 4 October 2011, MTV Flanders obtained its own channel, and Nickelodeon will fill in the hours throughout the day.

On 23 August 2011, MTV Networks announced that it had entered into a commercial partnership with SBS Belgium.

Since 1 January 2012, SBS Belgium is responsible for the commercialization of MTV, TMF, Nickelodeon and Nick Jr. in Flanders.