The company's major clients include ESPN (for its ESPN+ and ESPN3 services), the National Hockey League, and Blaze Media.

BAMTech was founded in February 2015 through MLB Advanced Media, spinning-out its streaming technology business into a separate company with outside investors.

[10] The following month, Riot Games announced a deal with BAMTech for the company to distribute and monetize broadcasts of professional competitions in its multiplayer video game League of Legends through 2023, under which BAMTech would pay Riot at least $50 million per-year, and split advertising revenue.

BAMTech Media was placed under Kevin A. Mayer, Disney's senior executive vice president and chief strategy officer.

[19] BAMTech named Kevin Swint as senior vice-president and general manager of the Disney forthcoming streaming service in January 2018 with Agnes Chu as programming executive.

[21] WWE did not renew its contract with BAMTech when it expired at the end of 2018, and signed a deal with Endeavor Streaming in January 2019.

[24] On November 29, 2022, Disney revealed in their annual report that they had acquired MLB's remaining 15% stake in the company for $900 million.