It launched on 3 May 1995 as Hallmark Entertainment Network, along with E!, and was first owned by Television Corporation of Singapore (TCS) to viewers across Southeast Asia and ASEAN.

Hallmark Entertainment Network Asia was officially launched at the stroke of midnight Singapore Time with an opening ceremony by Tyra Banks.

Hallmark Entertainment Network Asia's launch was celebrated on air in iconic locations; the Padang, Singapore and Changi Airport.

[2] Coinciding with the launch of its high-definition feed, the SD channel officially began broadcasting in high definition on 1 February 2014.

On 28 January 2015 after one week of rebranding/rebrand of Singtel took place, the HD version of Diva was officially known, and called as DIVA HD was officially formal full grand opened and launched "ON AIR" took place on Singtel TV digital digital high-definition (HDTV) Internet protocol broadband television on Channel HD303 uses the HD 1080i60 image format with a 16:9 aspect ratio and Dolby Atmos sound format.