Major tenants of the mall include Bass Pro Shops, Burlington, Forever 21, Marshalls, Off 5th, and Ross Dress for Less.

[3] By May 1999, Swerdlow announced plans to form a joint venture with Taubman Centers of Bloomfield Hills, Michigan, to assist in development of the mall.

These included hiring staffers who speak Spanish, Latin American-themed decor within the mall, unisex bathrooms, and storage lockers big enough to hold luggage.

[6] Additionally, the mall featured different decor in each wing, each referred to by a different Spanish name: ramblas ("the walk"), playa ("beach"), and moda ("fashion").

[5] The playa section featured beach-styled decor, with storefronts meant to resemble cabanas and a focus on sporting goods and similar apparel; moda featured white walls and terrazo, with mostly fashion-oriented tenants; and ramblas had earth-toned storefronts consisting mainly of gift shops, restaurants, and entertainment options.

[5] Shoppers could also included souvenirs for the first 10,000 guests, and prize drawings to win shopping sprees at both the mall proper and individual retailers.

[9] Expansion plans announced in 2005 and completed in 2007 added Bass Pro Shops to the mall, as well as a Courtyard by Marriott hotel on the periphery.

[12] Additionally, while Sawgrass Mills tended to have more upscale stores such as Donna Karan, Taubman sought more lower-cost tenants at Dolphin Mall as a means of attracting tourists and families.

[17] Also in 2016, Sports Authority (which acquired Oshman's) closed its location at the mall and sold it back to Taubman Centers.