Songify the News
The Gregory Brothers digitally manipulated recorded voices of politicians, news anchors and political pundits to conform to a melody, making the figures appear to sing.
[4] The Gregory Brothers continue to create films pertaining to politics and current events on their YouTube channel Schmoyoho[5] using Auto-Tune-like software, in a format much like their original Auto-Tune the News videos.
As the concept began to attract notice, Michael recruited the rest of the Gregory Brothers to collaboratively develop the Auto-Tune the News series.
[7] Because it draws its source material primarily from news footage, the Auto-Tune the News series has covered myriad topical issues including Arctic shrinkage, health care reform debate in the United States, texting while driving, tobacco regulation, and the alleged sexual assault of Kelly Dodson.
Further topics, largely United States-related, have been covered, including the 2012[12] and 2016 elections,[13] LGBT rights,[14] gun laws, and military drone usage.
[17] In addition, it is common for the Gregory Brothers to alter footage by superimposing their own mouths or arms onto individuals who were in the original video clip; compare Syncro-Vox.
The Gregory Brothers sometimes use this technique to make people appear to play percussion (such as drums, the tambourine and the cowbell) or other instruments (such as the theremin) along with the music.
Weezer was featured in Auto Tune the News 13, opening the video by playing various instruments related to freedom, liberty and justice.
A wide range of comedians and musicians have sung intentionally alongside the Gregory Brothers with minimal use of Auto-Tune; largely from the YouTube community, but including those popular in other media, such as Joseph Gordon-Levitt, Darren Criss, Blondie, and Nev Schulman.
The Gregory Brothers' work on the Auto-Tune the News series has led to them being called upon by other outfits to assist in the production of videos.
They assisted Comedy Central television show Tosh.0 in the production of a remix and music video for artist Reh Dogg's song "Why Must I Cry".
[36] They also worked alongside popular YouTube comedian Ray William Johnson to make an episode for his webshow Equals Three (=3).
Michael Gregory has done various projects in the vein of Auto-Tune the News with comedy website and video producer, Barely Political, home of Obama Girl.
posted on January 18, 2009,[38] and he wrote and performed in "Obama Girl Stimulus Bill Song (ft Michael Gregory!!)"
[39] This relationship has continued as Barely Political has reposted each episode of the Auto-Tune the News series, occasionally altered slightly for running time.
"[43] The Gregory Brothers partnered with Sony to create a viral marketing campaign for the 2009–2010 holiday season based on their "Auto-Tune the News" series.
"[45] When asked about a possible backlash by fans due to client integration in Auto Tune The News, Michael Gregory said "The audience gets it.
