Donda (company)

Donda (styled in all caps) is a creative content company founded by American rapper and fashion designer Kanye West (Ye).

[2] In his announcement, West proclaimed that the company would "pick up where Steve Jobs left off"; Donda would operate as "a design company which will galvanize amazing thinkers in a creative space to bounce their dreams and ideas" with the "goal to make products and experiences that people want and can afford.

Cruel Summer was shot using a specialized camera rig, which allowed the directors to capture multiple angles simultaneously.

[22] On March 7, 2015, West debuted a collaborative short film with director Steve McQueen entitled All Day/I Feel Like That.

[23] The film premiered at the Fondation Louis Vuitton in Paris, France, followed by its American debut at the Los Angeles County Museum of Art in July 2015.

The video for West's " New Slaves " was projected using guerrilla methods on over 60 buildings worldwide.