It is inspired by other musical films such as Purple Rain, Pink Floyd – The Wall and Michael Jackson's Thriller and painters Pablo Picasso and Henri Matisse.

[3][4][5] The film depicts a romantic relationship between a man and a half-woman, half-phoenix, and is set to music by West from My Beautiful Dark Twisted Fantasy.

[6][7] After she dances to a remix of "Power" that Griffin plays on an MPC2000XL, he takes her to see different sights, including a carnival with a papier-mâché bust of Michael Jackson, a marching band, and fireworks in the desert.

The dinner ends when the phoenix, horrified, screams in anguish at the revelation that the main dish is a large turkey, driving the guests away from the table.

[6][7] It then cuts to a scene of the phoenix sitting in Griffin's garden whilst a dark cloud overwhelms the sky; accompanied by "Blame Game".

He wakes up the next morning on his apartment roof, with the phoenix nowhere to be found, and is eventually revealed that it is now flying across the sky to fulfill her fate, being adorned in a golden chest plate.

The film ends with Griffin desperately running through the forest, presumably in an (ultimately futile) attempt to find her and stop her, while the phoenix contemplates this, notably sad, and continues on her flight.

[2] Vanessa Beecroft served as the art director with Jonathan Lia producing; also with Creative Consultants Virgil Abloh, Alexandre Moors, and Jason Last.

[13][14] Speaking to MTV News, West said he wanted women in his life, including his mother and ex-girlfriends, represented in the video and for them to "connect with the different emotions".

The music video was praised by Entertainment Weekly's Ken Tucker, calling it "a carefully modulated art-film made by a man on a mission", noting the usage of dominant colors as well as the imagery in the film.