Yeezy (often stylized as YZY or YEEƵY) is a media and fashion brand founded by American rapper, designer, and entrepreneur Ye on August 6, 2013.

The collection debuted with West's The Life of Pablo album and was host to many viral moments, including Lil Yachty being one of the models.

[6] Yeezy Season 4 debuted at the Franklin D. Roosevelt Four Freedoms Park in New York City, and was predominantly a Womenswear collection with appearances from Sofia Richie, Teyana Taylor and Chanel Iman.

The collection introduced new graphical references and sportswear attires, a departure from the oversized silhouettes and post-apocalyptic influences of previous ranges.

The show featured raw, textured garments with a neutral color palette, and materials such as wool from West's Wyoming ranch were used.

[13] Naomi Campbell walked on the runway at the fashion show, soundtracked by an unreleased Kanye West collaboration with James Blake titled "Always", in reference to the deceased Virgil Abloh.

[14] West was notably absent, leaving after the initial setup of the event, and wearing a retro Manchester United jersey.

In January 2022 the brand announced its collaboration with luxury fashion house Balenciaga, with the first collection from that line releasing the following month.

[3] During this time, West went on multiple podcasts doing interviews, blaming Gap and Adidas for not reaching the affordable price points he wanted.

[27] On the same day, he premiered a Super Bowl advertisement for the website, which was a low budget phone recording of West speaking in his car.

The items are produced by Los Angeles Apparel, a company owned by longtime friend of Ye and CEO of Yeezy, Dov Charney.

On February 10, 2025, the only item listed for sale on the Yeezy website was a $20 white shirt featuring a swastika resembling the symbol of the Nazi Party.

This came directly after a Yeezy advertisement aired during Super Bowl LIX, leading millions of viewers to visit the website and be witness to it.

[30][31] The ad aired on four Fox affiliates, including Los Angeles' KTTV, Philadelphia’s WTXF-TV, Atlanta's WAGA-TV, and St. Louis' KTVI.

After purchasing both companies for an undisclosed sum, West planned to merge them into an official YZY application for mobile devices.

Despite completing the project, the employees were reportedly not compensated for their work, prompting YZY VSN developer Shemar DaCosta, along with seven other individuals, including minors, to file a lawsuit.