In January 2022, the brand announced its collaboration with luxury fashion house Balenciaga, with the first collection from that line releasing the following month.

[1] The first piece from the collaboration, a blue zipperless puffer jacket made from recycled nylon, was released on June 8, 2021, coinciding with West's birthday.

"[13] The music video for the song "Heaven and Hell" from West's 2021 album Donda doubled as a commercial for the hoodie.

[15] Like other Yeezy Gap releases, the first previews of products from the collection were revealed alongside a studio album from West, Donda 2.

The clothes were displayed in unsorted trash bags, forcing customers to dig through them to find what they wanted, causing large social media backlash.

Gap CEO Mark Breitbard confirmed in a memo to employees that they would slow down the partnership, but that they still planned to work through their Yeezy product pipeline.

[5][2][4][3] On February 22, 2024, West released several items from the collaboration on his yeezy.com website in Europe only, seemingly without permission from Gap.

[23] On the same day, he premiered a Super Bowl advertisement for the website, which was a low budget phone recording of West speaking in his car.