Dove is primarily made from synthetic surfactants, vegetable oils (such as palm kernel) and salts of animal fats (tallow).

The campaign has been criticized as hypocritical in light of the highly sexualized images of women presented in the advertising of Axe, which, like Dove, is produced by Unilever.

[4][5] In October 2017, a three-second video for Dove body lotion posted on their page on Facebook in the United States prompted criticism and accusations of racism.

[10] Also in 2023, the UK Competition and Markets Authority announced that it would be scrutinising environmental claims made by the consumer goods group Unilever.

The move comes as part of the CMA's wider investigation into greenwashing and follows concerns around how Unilever is marketing certain products, within some brands, to customers as environmentally friendly.