[4] Lasker's use of radio, particularly with his campaigns for Palmolive soap, Pepsodent toothpaste, Kotex feminine hygiene products, and Lucky Strike cigarettes, not only revolutionized the advertising industry but also significantly changed popular culture.

In the 1970s and '80s major clients included Mazda, RJR Nabisco, AT&T, Coors Brewing Company, Payless ShoeSource and Mattel.

In December 1994, FCB created a new holding company, True North Communications, to become a major multinational player.

Less than a year after the merger, in April 2007, Kmart switched its $740 million account from Grey New York to Draftfcb Chicago without a pitch.

[12] The agency and its work have been recognized at a number of award competitions—Cannes, The One Show, and industry competitions Echoes, El Ojo, Effies, and Caples—as well as agency-of-the-year honors for its New Zealand,[13] Indonesia,[14] and Durban[15] São Paulo, Mexico City and Kuwait offices.

[53] FCB Media initiated a marketing campaign called Bully Hunters which consisted of a livestream event held in mid-April 2018 which aimed to combat misogynist harassment in video games by deploying "bully hunters" to kill abusive opponents in the game Counter-Strike: Global Offensive.

Claimed sponsors of the event included SteelSeries, Vertagear, CyberPowerPC, the Diverse Gaming Coalition, and the National Organization for Women.