The Dairy Council is a British organisation founded in 1920 to promote the widespread consumption of milk in the UK, and advocate its health benefits.

During WWII it had to curtail its activities as milk was heavily rationed.

[3] It is situated in Holborn, west of Holborn tube station, next door to the Food Standards Agency in the offices of Dairy UK.

Sodexo UK & Ireland is on the opposite side of High Holborn.

[4] It produced slogans to consume milk such as drinka pinta milka day in the 1950s.