Dumdi Dumdi (song)
[3] Musically, it is a tropical-based rhythm with moombahton song featuring lyrics that evoke 'hot, cold, passion and excitement' that are reminiscent of summer and youth.
[4] An accompanying music video for the song was uploaded onto (G)I-dle's YouTube channel simultaneously with the single's release.
[10] The members of the group participated in visual concept planning such as photos of hair and makeup, and styling that gives a vintage feeling for (G)I-dle type of summer.
She revealed that the song was recorded 7 times and the word 'Dumdi Dumdi' were to replicate sounds of drums and a beating heart.
", "kind of dizzy", “so exciting”; "The wind makes my heart beat / The waves make my heart pound", explaining that her youth is like the summer and the wind and waves are the songs; "Like this I want to close my eyes tightly / Forever even if the sun rises", she commented that she wants to live her youth passionately until 100; "When the moon falls asleep and the summer is cooled down / Sing to me the song of the hot time", explaining that she wanted to tell her fans – "when you feel like your passion is cooling off, you have to listen to this song.
Jeff Benjamin writing for Forbes wrote that the song is flirty and fun cut boasting booming percussion, and praised Soyeon for trying out vocal manipulation effects while "simultaneously spitting some of her fastest rhymes to date on the second verse.
"[22] Lee Nam-kyung of the MBN Star concluded that "(G)I-dle were able to highlight their own summer in their hip and unique charm, and show the aspect of a concept craftsman that fits the trend.
"[23] IZM writer Son Kiho opined "the song expresses youthful passion by borrowing the heat of summer, emphasizing the refreshing feeling with the sound of the waves, voice samples, and the moombahton rhythm with a cheerful percussion on the front.
The aim of the summer song dilutes the attractiveness of (G)I-dle, who broke away from the existing formula and raised momentum with an independent move, and left a distinctive result as the weight was removed for a more friendly approach.
"[20] Jason Lipshutz of Billboard deemed the song "have the potential for a successful viral trend – that hook sounds designed to thrive on TikTok".
Fans participating in the video call event, began on August 4–13, was given a limited edition photo card when purchasing the album through Makestar.
[59] It was directed by director Jang Jaehyeok and Lee Kyeongsoon of Bibbidi Bobbidi Boo production team.
[11][23] The video begins with a statement, "When the sun strikes the heart of the desert, the wandering souls come across each other at an outdated motel where human vestiges are barely traceable...
"[19] In the background of an outdated desert with exotic elements such as iguanas and parrots, campers and horses,[62] showing members with different stories meeting at a sleepy motel to hold a summer party.
[18] The music video also incorporates summer essentials such as a camping car, bonfire, swimming pool, colorful confetti and fancy outfits.
[64] In the video, Miyeon, an actress on her vacation alone; Minnie the wanderer enjoying her freedom; the homebody Soojin; Soyeon riding a convertible, Yuqi the cowgirl crossing the dessert and a part-time waitress, Shuhua.
The video cuts to Soyeon, stood in front of an old motel located in the middle of the desert, carrying a large bag of luggage and was surprised by the discovery of Shuhua in the cafeteria.
In addition, the music video ranks on YouTube real-time trending in 35 regions around the world, including 3rd in South Korea, 2nd in Paraguay, 3rd in Chile, and 5th in Brazil.
