"Latata" (stylized as "LATATA") is the debut single recorded by South Korean girl group (G)I-dle as the lead single from their debut Korean extended play (EP) I Am.

It was released on May 2, 2018, by Cube Entertainment and distributed by Kakao M. It was written by member Soyeon, who also produced the song alongside Big Sancho.

[10] In an interview with MBC's Radio Star, Soyeon stated that "Latata's" chorus was a word-play on Song Joon-geun's catchphrase, she furthermore explained, "I was impressed with 'Ratata Arata', which was popularized by Song Jun-geun's character 'Gonzalez' from "Bongsunga School".

After that, while listening to Latin music, the word 'Ratata Arata' came to mind, and that's how Latata was created".

[14] Two days later, on May 24, the group received their second music show win for "Latata" on M Countdown.