Delivered to United Kingdom from April 2008, the models was in the lowest bracket of Vehicle Excise Duty and exempt form the London Congestion Charge.
[4][5] The second generation Fiesta ECOnetic was launched at the 2008 British International Motor Show.
To encourage drivers to be efficient, a green upwards arrow-shaped indicator light within the dashboard's rev counter signals to the driver when to change up to a higher gear for optimum fuel efficiency and thus economy, later also introduced to the Focus model.
[6] The 2012 Focus ECOnetic model includes: Smart Regenerative Charging to reduce alternator resistance; Auto-Start-Stop; electrically operated front grille shutter, to improve high speed aerodynamics.
[7][8] It is not presently planned to introduce ECOnetic models to the North American market, because, as Business Week noted, the company "doesn't believe it could charge enough to make money on an imported ECOnetic" and doesn't think it would sell enough of the model (350,000/year) to justify the $350 million in upgrades required at their Mexico plant to manufacture it.