In Canada, Easter Seals is a group of charitable organizations which supports the development and advancement of people who are living with different types of disabilities.
Founded in 1922 by a group of Rotary Clubs, it sought to emulate the success of the American Easter Seals program.
These differ from province to province but include financial assistance for mobility equipment, assistive devices and technologies such as adaptive computers and communication aids, and wheelchair-accessibility modifications to vehicles and homes; academic bursaries and scholarships; year-round adaptive sports and recreational programs; employment preparation and job training services; respite services and accommodations in urban centers for families travelling for medical treatment; and social enterprise services.
The card is valid at Cineplex movie theatres across Canada and over 500 other entertainment, cultural and recreational venues such as museums, art galleries, zoos, historical sites, and aquariums.
Easter Seals is the first recipient of this award, which recognises efforts made to make tourism destinations available to all Canadians, regardless of abilities.