Electracy is a theory by Gregory Ulmer that describes the skills necessary to exploit the full communicative potential of new electronic media such as multimedia, hypermedia, social software, and virtual worlds.
[1] It encompasses the broader cultural, institutional, pedagogical, and ideological implications inherent in the major societal transition from print to electronic media.
[3] James Inman regarded electracy as one of the "most prominent" contemporary designations[4] for what Walter J. Ong once described as a "secondary orality" that will eventually supplant print literacy.
[5] Inman distinguishes electracy from other literacies (such as metamedia), stating that it is a broader concept unique for being ontologically dependent exclusively on electronic media.
[7] Lisa Gye states that the transition from literacy to electracy has changed "the ways in which we think, write and exchange ideas," and that Ulmer's primary concern is to understand how that has transformed learning.