Elixir

An elixir is a sweet liquid used for medical purposes, to be taken orally and intended to cure one's illness.

[1] For centuries, elixir primarily meant an ingredient used in alchemy, either referring to a liquid which purportedly converts lead to gold, or a substance or liquid which is believed to cure all ills and give eternal life.

Active ingredients are dissolved in a 15–⁠50% by volume solution of ethyl alcohol: These include: Daily non-alcoholic non-caffeinated 'vitamin drinks' have been popular in East Asia since the 1950s, with Oronamin from Otsuka Pharmaceutical perhaps the market leader.

Packaged in brown light-proof bottles, these drinks have the reputation of being enjoyed by old men and other health-conscious individuals.

Western energy drinks typically have caffeine and are targeted at a younger demographic, with colorful labels and printed claims of increased athletic/daily performance.