Elle Girl was the largest older-teen fashion and beauty magazine brand in the world with twelve editions.
Launched in August 2001,[1][2] it was the younger sister version of Elle magazine, and similarly focused on beauty, health, entertainment and trendsetting bold fashion—its slogan: "Dare to be different".
The company intended to continue updating the Elle Girl website, and create new media in conjunction with Alloy.com, as well as publishing bi-annual special issues.
The new version included a blog, more simple navigation, and a strengthened association with ELLE.com under Executive Editor Keith Pollock.
As of August 2005, international editions continued to be published in South Korea, the Netherlands, Canada, Taiwan, Japan, Russia, France, Germany, and China.