Founded in 2000 by Marc Johnson and Rodney Mullen, the brand is known for its humorous and satirical designs and has adopted a stylized panda as its logo.

Let's just say that parts of it were weird, but I already had a good friendship with Gershon [Mosley], and of course [Dave] Mayhew from Maple, and Rodney [Mullen] was just awesome in so many different aspects.

I think the problem was the lack of a solid direction, and it seemed to me that A-team ended up being an avenue for some of us to later do projects that felt more natural to us individually.

[citation needed] The new company leader proceeded to recruit friends with whom he regularly skated, including former Maple teammates, Jerry Hsu, Louie Barletta, and Dave Mayhew—Mayhew had also ridden for the A-Team[4] (Mayhew's "D3" signature model skate shoe, produced with the Osiris shoe company, is considered the best-selling skate shoe of all time;[5][6][7] however, Osiris co-founder/co-owner, Tony Magnusson, denied this claim in a 2012 interview[5]) Other professional skateboarders from this era of the company were Bobby Puleo[2][8] and Chris Cole, who has won the highly regarded "Skater of the Year" award twice from Thrasher Magazine[9][10] reflecting on the early stage of his career, Cole stated in a 2009 Thrasher interview:

Hsu further explained that Johnson became a mentor figure to him and passed on insight that he had gained from being involved in the skateboarding industry.

Sitting up and working on, like, a series of board for, like, like, twenty-four hours straight; like, I'm sure a lot of people are, like, "Oh, didn't you own Enjoi?"

A trailer was released on the Thrasher website on December 12, 2012, with the following brief: "The new Enjoi video is shrouded in mystery, and there's rumors of total radness.

[22] The video featured new amateur riders, Zach Wallin and Ryan Lay, alongside established riders, Ben Raemers, Clark Hassler, Cairo Foster, Caswell Berry, Louie Barletta, Jerry Hsu, Jose Rojo, Nestor Judkins, and Wieger van Wagenengin.

[23][24] Senior team rider, Hsu, is only featured briefly in the video, with his part incorporated into Barletta's section.

Leftover footage from Wallin ("Zack's Delicious Doggy Bag"), Barletta ("Louie's Luscious Linguisa"), and Foster were also uploaded onto the Thrasher website.

[28] Following the addition of Jimmy Carlin, a former rider for Jamie Thomas's Mystery brand, on September 3, 2013,[29] Hsu announced his departure from the company.

"[30] In May 2014, Carlin stated that he parted ways with Mystery—one of the brands within Jamie Thomas's Black Box Distribution company—without any plan on a future deck sponsor.

Carlin explained that he found the work ethic at Black Box too intensive and is pleased that he was able to successfully negotiate a place on the Enjoi team, as he is friends with the other riders.

[31] In a July 2014 interview with Thrasher magazine, Foster explained that Eversole continues to work on the Tiltmode Army website, while Berry is struggling with a period of serious injuries.

[34] Following the publication of a trailer for Oververt on the brand's YouTube channel on October 8, 2014,[35] the premiere date and location for Enjoi's third full-length video was announced: October 23, 2014, at Montalban Theater in Los Angeles, U.S. Barletta and Raemers appear on the cover of the December 2014 issue of Thrasher Magazine, corresponding with a feature article on the making of the video.

[38] The corresponding print advertisement featured the tagline: "help put clothes on zacks back buy his sticking debut pro models!

"[39] A video released on the YouTube channel of Thrasher Magazine revealed that Barletta was one of the contenders for the 2014 Skater Of The Year trophy, alongside Ishod Wair and Bobby Worrest, among others.

[42][43][41] The videos feature the Enjoi team traveling to different areas such as, Taiwan, Lisbon, and Seoul, and vary on episode focus.

In 2019, Globe International Limited, which owned Dwindle Distribution, announced the sale of the company to Highline Industries Corporation, which is part of Bravo Sports (Kryptonics, Sector 9, Vision Streetwear, and Pro-Tec) for $1.5 million.

In 2022, Following a string of team departures (including "Deedz" Galasso, Jackson Pilz, and Zack Wallin), Barletta announced in an Instagram that he was leaving the company after 20+ years.

"[46]The brand was criticized by the Jezebel website in 2004 for a sexist joke written on a clothing label that read: "dirty laundry keeps women busy.