He inserted content that would encourage readers to join the social security system of Mexico, assuming that low-brow entertainment would be a great way to spread public benefit messages.

Being enormously successful in this effort, Azcarraga gave Sabido an unprecedented level of access and power within Televisa, making him the Vice President of Research and eventually allowing him to produce six mainstream telenovelas.

Sabido went on to produce the family planning-themed telenovelas Acompáñame, Vamos juntos, Caminemos, and Nosotros los Mujeres in the 1970s, which collectively resulted in a 34 percent decline of the population growth rate of Mexico.

David Poindexter of Population Communications International saw great promise in this approach, and in a series of strategic meetings, he invited Sabido to teach his method worldwide in India, China, the Philippines, Egypt, and the Netherlands.

Since then, Sabido has trained hundreds of producers and writers around the world in his method, which resulted in the formation of multiple non-profits and millions of dollars invested in Entertainment-Education programs around the globe, collectively reaching more than 2 billion beneficiaries.