David Poindexter (January 30, 1929 – February 8, 2018) was the founder of Population Communications International, a Methodist minister, and a TV producer.
[2] After realizing that Mexico needed family planning efforts, he met with then-president of Televisa Emilio Azcárraga Milmo (also present at the meeting was future President of the United States George H. W. Bush and John D. Rockefeller[3]) and pleaded with him to include programming that would promote family planning.
Poindexter saw the value in this evidence-based media approach and took Sabido around the globe to spread his methodology and teach others the methods of Entertainment-Education.
Having mastered this formal methodology, he founded the NGO Population Communications International in 1985,[4] and grew it to significant influence, producing thousands of TV episodes over the years.
Coincidentally, on the same day and 900 miles south of his deathbed, the Producers Guild of America co-hosted its first social impact entertainment event with Hollywood, Health and Society — an organization that Poindexter laid the groundwork for.